I had the privilege to lead one of the Nation’s most influential institutions through an evolution of their current workplace branding. The approach focused on their story to convey the company’s legacy more meaningfully to employees.

JPMC is a legacy brand that has impacted American & world history for over 200 years. They trace their roots back to the Hamilton Burr duel, they have financed an endless number of modern marvels from the railroads & flight to public water and electricity, & even Abraham Lincoln was a customer. It is stories such as these that needed to be told so that employees feel a part of something greater than themselves. The strategy was this: when it comes to storytelling, where they have been is equally important as where they are going.