In order to maintain its status as the premier Esports business conference, the Esports Business Summit (EBS) needed a brand refresh. A cohesive brand identity was developed, aimed at enhancing the visitor’s experience. Bold dot patterns that hint at the industries past and a bright color palette that brings the identity into current day combine to create an aesthetic that is attractive and functional as the same time.

The goal was to establish a new model for current and future events that could adapt dynamically. To do this the current brand equity was evolved, as well as the EBS event kit of parts, and improved front-end UX and digital designs. As a result the event’s perceived value was elevated and new energy infused.